I was approached by TUX to direct a commercial for a new conglomerate of window makers, and the concept was as daring as it was fun: a music video built around a viral song about windows. It was an exciting challenge to bring this unique idea to life, and the playful tone made the whole process a blast.

We had an incredible time with the cast, who fully embraced the humour and energy of the project. The result was a commercial that didn’t just showcase windows but celebrated them in a way that was fresh, creative, and beautifully stupid.