I was honored to direct this year’s campaign for the Business Development Bank of Canada (BDC), which celebrated the violin. We had the pleasure of working with Tanya Charles, a gifted classical violinist whose grace and talent brought so much heart to the project.

Collaborating with Cossette Montréal was a wonderful experience. The sets were a blend of full-scale designs and handcrafted miniatures, with an LED screen creating a striking, natural sky backdrop. It was a rewarding challenge to bring these elements together in a way that felt both visually engaging and true to the music’s spirit. This project was a joy to work on and a testament to the power of collaboration.