I’m Not Pretty by Jessia was a breakout hit in 2020, and she came to us with bold and exciting ideas for the music video. With a packed one-day shoot and multiple sets to cover, we had to be incredibly resourceful to bring her vision to life.

One of my favorite moments is the peach-eating scene at the end—a playful homage to James and the Giant Peach. It’s delightfully silly and perfectly captures the fun, irreverent energy of the project. The video went on to resonate with audiences, amassing over 12 million views on YouTube.