The National Film Board of Canada (NFB), through agency Rethink and copywriter Xavier Blais, approached us with a truly unique platform to promote: an app designed to demystify the clitoris. Their vision was bold and unapologetic, calling for a found-footage style to reflect the societal perceptions the app aims to challenge.

To bring this concept to life, we shot on 8mm film, digital, VHS, and Polaroid, creating a layered visual collage that echoed the phallocentric nature of our society. The result was a raw and thought-provoking piece that pushed boundaries and embraced the message with humour.